I’m so excited to finally be able to tell you about this project!!!
Because because because…
…Today I’m launching my brand!!!
I alluded to it a few times on Instagram, but this is the day I can finally show and tell you everything!
I’ve always, always spent a crazy amount of time in paper stores. I love notebooks, greeting cards, calendars (but you already know that if you’ve been following my blog for awhile!) and I always dreamed of being able to launch my own line one day. Even before I started my blog, this was one of my dreams.
But I wasn’t ready. I wanted to find the right partner, I never had the time, I didn’t want to jump into it blindly, or do something that would fizzle out quickly, or only last for one collaboration and a couple photos on Instagram. I wanted to find a partner, someone who knew how to make beautiful products. I wanted something real and durable.
Because it had always been such a thing for me, I wanted to make it really right.
I had met a few stationery editors, but nothing really clicked.
Until the day I discovered Rifle.
Their notebooks, with the most beautiful paper and amazing illustrations, their phone cases, their greeting cards — when I discovered them at Anthropologie, I literaly bought everything.
I also felt it could be a good idea to contact them.
We were the ones who called them. Actually, we sent them an email saying I really wanted to create a Garance Doré line, and would that be something they’d like to do with me?
A few minutes later, Anna and Nathan, the two founders of Rifle answered: “Yes!”
There’s nothing cooler than finding out that behind a product you like are people that you like even more. I knew we’d found the ideal partner.
Rifle is based in Florida, where they have the coolest studios – and a great shop in Winter Park. All their products are of impeccable quality and taste. On top of it all, they’re young and very dedicated. I’m a fan.
So, all of that was back in September.
And now, after months of work with Anna, the super talented artistic director (she’s the one who does all of the Rifle illustrations – by hand!), for me, and a lot of detail work for Emily, my first collection is finally here!
It’s an emotional moment for me, from online back to paper, such a traditional and intimate way to communicate.
And because it was made with so much love :)
Here’s a first look at the collection, which will be in stores in March – we’ll also have it in our store, of course, but I’ll give you a complete list of the shops (all over the world!) who will be selling our products.
And for those of you in Paris, I feel so incredibly lucky to be launching the collection at Colette, the one and only, on Saturday, March 1st from 3-5pm!
Anna and Nathan will be there, and it’s open to everyone, so come have a drink with us!!!
Big kisses to all of you and I can’t wait to see what you think!!
For wholesale orders e-mail garancedore@riflepaperco.com!
Translation by Andrea Perdue